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System
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Location
Product/Solution:
City of Colmenar
Life and times of Colmenar
Famed for its proximity to a sizable number of beehives, Colmenar, named appropriately so, is a suburban city in Malaga, Spain. The history of Colmenar can be divided into the Roman and Arab occupations, the remains of which are both visible in the architecture of the town. The Church of Assumption (built in the 17th century), perched atop the hill upon which the town is situated, is the highest point – interestingly the width of the streets is an indication of how close you are getting to the City Hall, and the town centre, for they narrow down as altitude rises. The City Hall is the nucleus of Colmenar, built as a typical village house and home to various different bureaus and municipalities.
Colmenar City Hall
Challenges
With the unwelcome arrival of the pandemic and the turmoil it subjected many European countries to, including Spain, it became clear that the way things had been done was no longer satisfactory enough. Changes were needed specifically in public institutions, like the City Hall, where the new regulations regarding occupancy limits and social distancing had to be adhered to – to make likely service centre visits more secure and to set an example for other institutions and businesses. It was likely that queues would form for necessary services, and the City Hall being the centre of administrative life, much work had to be done to ensure adherence to protocol.
Queues in Madrid, a far cry from the customer oriented solutions adopted by Colmenar
A sweet deal for staff and customers
Colmenar City Hall chose to work with Wavetec solutions to streamline and digitise their appointment scheduling and queueing, with the aim of optimising staff allocation and reducing the time citizens spent waiting, all while following government and health guidelines. Working tirelessly with our partners in Spain, Cleeko, we were able to deliver promised solutions and engage safely with citizens.
Our proposed solution, and that which they agreed to, is as follows:
- WhatsApp Queuing,
- Online Appointment & Scheduling,
- Kiosks for non-digital clientele,
- Integrated Donatello Digital Signage
- Turnstile integrated with QR,
- Customer Calling Application and,
- pectra-Reporting & Dashboards.
All of which were deployed within a week by Cleeko, serving both digital and non-digital customers and fulfilling occupancy and social distancing protocol.
The aim of improving customer experience and ensuring their safety is paramount to every business and service provider this year, and to be able to deliver that is a guarantee we take seriously and personally.
Customer Journey
Prior to the customers arrival, Wavetec allows for institutions like the Colmenar government to provide omnichannel appointment scheduling via their website, options for rescheduling and cancellation (with the hope of reducing no-shows and late arrivals), calendar integration and a link for ease of check-in (QR code or self, assisted).
Real-time Notifications
The customer can also look forward to SMS, email or push notifications to remind them of the upcoming appointment as well as a system that is integrated to understand and serve in Spanish. These can also arrive through Whatsapp, a popular app that is part of an integrated virtual queueing solution that has guaranteed efficiency in practice.
Actionable Feedback
As the day of the appointment dawns, our electronic queue system allows citizens and staff to track queue status in real time and send and receive notifications and feedback via email, website or Whatsapp. This also opens a channel of communication with the citizen, easing the way for honest and workable feedback.
Customized Business Rules and deployment
Here staff can customise the business rules to suit their unique set up, with options ranging from service selection, logistics help and segmentation rules, to automatic transfers. This scheduling system simplifies the configuration of business rules, be it days, time slots and their lengths, capacity, branches and service type, amongst others. They are also equipped with reporting dashboards, a customisable web interface, API and development platforms and the ease of customer base integration.
For further clarification of how the customer experiences the process, the below illustration should be of some help.
The Wavetec Experience
From when the citizen considers visiting the City Hall, to them physically being served and leaving, Wavetec and the solutions our team provides, support the entire process. It is not simply enough to demarcate perimeters for customers to stand in, or provide curbside service, for we aspire to keep all that can be kept normal, the same. In times of sudden and unexpected change, customer care is that which remains unparalleled and untarnished.
For further information on how Wavetec can improve the experience of your citizens, follow the link below for a demonstration video and downloadable brochures.
