Wavetec Highlights Digital Signage Impact with Consum Across Spain

Wavetec strengthens its partnership with Consum by expanding the use of Donatello Digital Signage across more than 500 supermarkets in Spain, enhancing in-store communication at fresh food counters. Building on an established queue management system, each branch is equipped with M-18 kiosks, Spectra dashboards, and Donatello screens to create a fully integrated retail experience. This solution modernizes how Consum manages customer flow while transforming digital signage into a powerful channel for real-time promotions and service information.

Customers take a ticket from branded kiosks and choose between meat, fish, or deli counters, then continue shopping while tracking their turn on digital screens. Wavetec’s APIs integrate with Consum’s weighing scales, enabling staff to call tickets and serve customers efficiently using their existing systems. At the same time, Donatello Digital Signage replaces printed posters by displaying promotional offers, queue updates, and service messages on a single platform, combining operational efficiency with targeted customer engagement.

By adopting digital signage for retail communication, Consum has gained faster campaign deployment, consistent branding across all stores, and a more sustainable alternative to printed materials. This evolution highlights how Wavetec’s queue management and digital signage solutions work together to create smarter, more agile, and customer-centric supermarket environments.